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Excellence in Communicating Organizational Strategy

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Excellence in Communicating Organizational Strategy (Suny Series in International Management)



Essays on how organizations effectively communicate strategy to optimize performance. 



Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational
strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research
and development, manufacturing, training, management, and leadership levels. This book explores each of these processes
and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays
focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore
effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms
within the pharmaceutical industry.

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