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Insanely Simple The Obsession That Drives Apple's Success (Audiobook)

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[color=red]Insanely Simple The Obsession That Drives Apple's Success (Audiobook)[/color]



Insanely Simple: The Obsession That Drives Apple's Success (Audiobook) By Ken Segall
English | 2012 | ISBN:
1591844835 | MP3 | 100 MB


To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the
organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what
helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to
Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s
structured, the way it innovates, and the way it speaks to its customers.

It’s by crushing the forces
of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall
played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think
different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has
a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM,
Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of
Simplicity—and inspired him to help others benefit from it.

In Insanely Simple, you’ll be a fly
on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls.
You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving
millions in the process. You’ll also learn, for example, how to:

• Think Minimal: Distilling
choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty
product models with a lineup of four.
• Think Small: Swearing allegiance to the concept of “small
groups of smart people” raises both morale and productivity.
• Think Motion: Keeping project teams in
constant motion focuses creative thinking on well-defined goals and minimizes distractions.
• Think Iconic:
Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of
customers.
• Think War: Giving yourself an unfair advantage—using every weapon at your
disposal—is the best way to ensure that your ideas survive unscathed.

Segall brings Apple’s
quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his
insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and
individuals who master it can become critical assets to their organizations.

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