Lynda - Programmatic Advertising Foundations
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Torrent File Content (26 files)
Lynda - Programmatic Advertising Foundations
02. Working with Campaigns
05. Choosing auction or direct buying.mp4 -
02. Working with Campaigns
05. Choosing auction or direct buying.mp4 -
1.94 MB
05. Acting on Audience Insights
01. Attribution modeling.mp4 -
01. Attribution modeling.mp4 -
2.02 MB
00. Introduction
02. What you should know before watching this course.mp4 -
02. What you should know before watching this course.mp4 -
2.11 MB
06. Conclusion
01. Next steps.mp4 -
01. Next steps.mp4 -
2.5 MB
02. Working with Campaigns
01. Media types Video, display, interactive, and text ads.mp4 -
01. Media types Video, display, interactive, and text ads.mp4 -
2.64 MB
03. Targeting Methods
03. Impression-based targeting.mp4 -
03. Impression-based targeting.mp4 -
2.74 MB
04. Geo, contextual, and behavioral targeting.mp4 -
2.75 MB
01. Basic of Programmatic Media Buying
05. Programmatic ads for apps and mobile.mp4 -
05. Programmatic ads for apps and mobile.mp4 -
2.95 MB
02. Working with Campaigns
04. Sample data management platforms.mp4 -
04. Sample data management platforms.mp4 -
3.01 MB
03. Targeting Methods
02. Audience targeting.mp4 -
02. Audience targeting.mp4 -
3.3 MB
05. Acting on Audience Insights
02. Artificial intelligence Future of segmentation and targeting.mp4 -
02. Artificial intelligence Future of segmentation and targeting.mp4 -
4.01 MB
04. B2B Marketing and Programmatic
03. Using programmatic and AI for influencer marketing.mp4 -
03. Using programmatic and AI for influencer marketing.mp4 -
4.13 MB
00. Introduction
01. Welcome.mp4 -
01. Welcome.mp4 -
4.16 MB
02. Working with Campaigns
02. Using the right ad across screens.mp4 -
02. Using the right ad across screens.mp4 -
4.32 MB
00. Introduction
04. Fragmentation challenges Multichannel and multiscreen.mp4 -
04. Fragmentation challenges Multichannel and multiscreen.mp4 -
4.82 MB
03. Targeting Methods
05. Remarketing and programmatic.mp4 -
05. Remarketing and programmatic.mp4 -
4.89 MB
01. Basic of Programmatic Media Buying
01. Uses of programmatic advertising.mp4 -
01. Uses of programmatic advertising.mp4 -
5.02 MB
05. Acting on Audience Insights
03. Auditing ad fraud and accidental clicks.mp4 -
03. Auditing ad fraud and accidental clicks.mp4 -
5.16 MB
04. B2B Marketing and Programmatic
01. B2B programmatic success with LinkedIn.mp4 -
01. B2B programmatic success with LinkedIn.mp4 -
5.33 MB
01. Basic of Programmatic Media Buying
04. The omnichannel programmatic approach.mp4 -
04. The omnichannel programmatic approach.mp4 -
5.44 MB
02. Working with Campaigns
03. How publishers and advertisers interact.mp4 -
03. How publishers and advertisers interact.mp4 -
5.98 MB
03. Targeting Methods
01. Advanced targeting.mp4 -
01. Advanced targeting.mp4 -
6.22 MB
00. Introduction
03. What is programmatic advertising.mp4 -
03. What is programmatic advertising.mp4 -
6.55 MB
01. Basic of Programmatic Media Buying
02. The programmatic technology stack.mp4 -
02. The programmatic technology stack.mp4 -
7.36 MB
04. B2B Marketing and Programmatic
02. B2B programmatic client and case examples.mp4 -
02. B2B programmatic client and case examples.mp4 -
7.7 MB
01. Basic of Programmatic Media Buying
03. Real-time advertising RTB, DSP, and SSP explained.mp4 -
03. Real-time advertising RTB, DSP, and SSP explained.mp4 -
8.56 MB
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