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Words That Work - Its Not What You Say Its What People Hear


    Seeders : 0      Leechers : 0

Hash :2001D222501FCD4F8BD764F21601D3ED4D8F05CD
Added :1 Year+ in Other - E-books
Size :173.02 MB
Stream :Watch Online Full Movie @ Movie4u
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Torrent File Content (74 files)


Words That Work - Its Not What You Say Its What People Hear
    CD2
          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 01.MP3 -
2.15 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 02.MP3 -
1.84 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 03.MP3 -
2.11 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 04.MP3 -
2.5 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 05.MP3 -
2.87 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 06.MP3 -
2.7 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 07.MP3 -
3.28 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 08.MP3 -
2.5 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 09.MP3 -
2.92 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 10.MP3 -
2.36 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 11.MP3 -
1.64 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 12.MP3 -
1.9 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 13.MP3 -
2.86 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 02]~ Track 14.MP3 -
2.9 MB

    CD3
          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 01.MP3 -
3 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 02.MP3 -
2.7 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 03.MP3 -
2.01 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 04.MP3 -
1.92 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 05.MP3 -
2.04 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 06.MP3 -
3.1 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 07.MP3 -
2.7 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 08.MP3 -
2.58 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 09.MP3 -
2.38 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 10.MP3 -
1.52 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 11.MP3 -
2.27 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 12.MP3 -
1.66 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 13.MP3 -
2.15 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 14.MP3 -
1.49 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 03]~ Track 15.MP3 -
2.9 MB

    CD1
          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 01.MP3 -
2.43 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 02.MP3 -
2.22 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 03.MP3 -
3.09 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 04.MP3 -
1.97 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 05.MP3 -
2.51 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 06.MP3 -
2.85 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 07.MP3 -
2.11 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 08.MP3 -
2.76 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 09.MP3 -
2.77 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 10.MP3 -
2.26 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 11.MP3 -
1.9 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 12.MP3 -
2.72 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 13.MP3 -
2.69 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 01]~ Track 14.MP3 -
2.64 MB

    CD4
          Words That Work_ It's Not What You Say, It's What People Hear [Disc 04]~ Track 01.MP3 -
2.49 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 04]~ Track 02.MP3 -
2.88 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 04]~ Track 03.MP3 -
2.05 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 04]~ Track 04.MP3 -
2.33 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 04]~ Track 05.MP3 -
2.8 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 04]~ Track 06.MP3 -
2.69 MB

          Words That Work_ It's Not What You Say, It's What People Hear [Disc 04]~ Track 07.MP3 -
1.78 MB



Description




Words That Work - Its Not What You Say, Its What People Hear

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country.

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.

With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

=============

The world's best message is ineffective if the person on the receiving end does not understand or relate to it.

It is a harsh standard. It is a message communicators ignore at their own peril. You can be brilliant, creative, even right, but your message will fall flat unless it touches the hearer's prism of experience, beliefs, preconceptions and prejudices.

In Words that Work: It's Not What You Say, It's What People Hear, Frank Luntz offers insights into finding and using the right words to achieve your goals. The key to communication is to place yourself in the listener's situation and understand his or her deepest thoughts and beliefs. What the listener perceives constitutes the listener's reality.

Based on his experience as a political and corporate pollster he recommends 11 rules for effective communication:

1. Use small words.
2. Use short sentences.
3. Credibility is as important as philosophy.
4. Consistency matters.
5. Novelty: offer something new.
6. Sound and texture matter.
7. Speak aspirationally.
8. Visualize.
9. Ask a question.
10. Provide context and explain relevance.
11. Visual imagery matters.

Luntz does not stop there. In addition to an insightful discussion complete with illustrations from his professional experience of the 11 rules, he adds critical elaboration:

1. Never assume knowledge or awareness.
2. Get the order right.
3. Gender can obstruct understanding.
4. It's about the children.
5. How you define determines how you are received.

If communicating is important to you, and who does not need to, then time spent reading Frank Luntz's book will be well spent. We are all subject to the power of language. Words spell the difference between success and failure. The right words grant you an edge. The author says it all in his subtitle, "It's not what you say--it's what people hear."

obama
__________

http://thepiratebay.org/user/miikuo

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